This week’s Social Media Boot Camp sponsored by Splash Media gave me a plethora of new ideas to share with friends and clients. For example, has your band, corporation, or small business developed a list of key words and phrases that would drive people to its website and other portals. The next step is to integrate as many of those key words and phrases as possible in everything you post. Doing so consistently improves your visibility on Google and other search engines, making it easier for various target audiences to find your content — whether it be your newest song or your latest short story.
As always, the new year brings fresh projects and ideas for me as both a writer and a teacher. I am currently teaching a course in professional ethics at Lindenwood University. I am also working with younger students on stories that could soon be featured on SciJourner, a site that showcases the efforts of a University of Missouri-St. Louis project that teaches high schoolers “science literacy through science journalism.” I have also joined an authors’ group planning to open a bookstore featuring work by regional writers. Finally, I have been working diligently to generate innovative ideas for a variety of projects including a book proposal that I hope will lead to seeing my own title on the shelves soon.