This failed query illustrates the dangers of using research (in this case, a survey from November 2012) that may be considered time sensitive as the crux of a pitch to a monthly magazine that could have a six-month lead time.
Dear Ms. Editor:
A survey released in November shows an increasing number of shoppers are willing to pay a premium for American-made goods, even if those consumers call China home. Indeed, more than 60 percent of Chinese consumers said they are willing to pay more for products made in the U.S.A., and 80 percent of American consumers agreed according to recent research from The Boston Consulting Group. These taste trends and other factors lead BCG to estimate the U.S. could add 5 million new jobs in manufacturing and related services by the end of the decade.
Patriotism and cache aren’t the only factors behind those findings. Consumers who buy brands made in the U.S. know more about the wages and working conditions of the people who sew their clothes. And locally sourced clothing carries added benefits for the environment since it doesn’t have to be shipped as far from its factory to store shelves.
I would like to propose a story for XX that examines the resurgence in U.S. manufacturing. I could also provide readers with five to 10 brands that make fashion-forward clothes and accessories domestically. Some suggestions include Prairie Well, Barbara Lesser, School House and Red Ants Pants. I would be happy to provide a longer list of brands depending on what types of clothes you’d like to feature. I can also give you an idea of length, art and sidebars once you decide on a specific angle that best fits your needs.
As for my professional credentials, I have a decade of experience as a writing teacher as well as years of reporting experience as a freelancer and staff writer at publications around the country, including The Dallas Morning News. Most recently, I have been working on stories scheduled for publication by national magazines and blogs including SUCCESS, Eating Well, DRAFT Magazine, Poets & Writers and WOW! Women On Writing.