Failed Queries: New Monthly Feature for an Idea Whose Time Has Come — and Gone

In an attempt to better my blog and step up my social media presence, I have been trying to tackle the assignments presented by The Daily Post in its Blogging 201: Branding and Growth course. The Day Five challenge encourages bloggers to “Give ‘Em What They Want” by posting potentially popular content on the days […]

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This Teacher Learns a Few Lessons

A while back, one of my Basic Reporting students turned in an assignment that certainly wasn’t perfect, but had undeniable news value. Locura Sana Fitness, a Facebook page launched by the student and two friends, had built a following of more than 10,000. After helping him polish it into a press release, we sent it […]

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Social Media Boot Camp

This week’s Social Media Boot Camp sponsored by Splash Media gave me a plethora of new ideas to share with friends and clients. For example, has your band, corporation, or small business developed a list of key words and phrases that would drive people to its website and other portals. The next step is to […]

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